Apple iBooks
With just five weeks to go before the original 2010 iPad announcement (and right before the Christmas holidays), Steve Jobs decided Apple needed to launch a book reader to go with new device. We pulled together a crack team of designers and engineers to start and finish the project in time to present it on stage. And when Steve asked you to jump, you leap as high as you can.
From Zero-to-One, in 3 weeks
With just four engineers and one designer over three weeks, we built a full book reading app, with a beautiful interface that would be talked about for years to follow: Beautiful page curls that looked like real paper and rendered best-selling books with the most legible fonts; a finely textured bookshelf that rotated to reveal… a fully-working e-commerce bookstore.